![]() Scopely doesn’t have the Spice Girls, though. Current genre leader Coin Master faces a big challenge from Monopoly Go. Is Monopoly Go going to topple Coin Master as the top dog in this genre, then? Froud says that from a design perspective, Scopely’s game is superior. That will surely scare away some players, and even for those who stay, will it be enough to keep them playing for years if new downloads start dwindling over time?” ![]() “However, if players are coming to experience the original Monopoly, they’re in for a big disappointment. “I have no doubts that the IP will bring millions of players to the game and continue being the cornerstone of its success,” says Tolokonnikov. Tripledot’s Tolokonnikov notes, however, that casual players could feel a slight mismatch between Go’s core loop and what players expect from Monopoly. “In a post-IDFA world with an IP as well-known as Monopoly, which is synonymous with playing games with family – family is often cited a major driver for casual mobile players – Go represents a very strong proposition.” Product experts Nikita Tolokonikov, Tom Froud and Jakub Remiar. “In my opinion it’s a better game than Coin Master, but it’s very hard to displace games that have been in the market a long time.” “It puts an incredibly recognisable IP in front of a big market and pitches the experience perfectly,” Froud tells us. Design expert Remiar notes the similarities between existing ‘big red button’ titles in this space.įormer King, Electric Square and Bearhug game designer Tom Froud, founder of design consultancy Ludoforma, says Scopely’s production values and big-name IP mean Monopoly Go could have the edge over Coin Master. The ‘big red button’ UI and play patterns are similar, too. Remiar says Scopely’s latest title is actually a closer relation to Board Kings, and has the enemy base targeting common to this type of game. “Monopoly Go is essentially Coin Master wrapped in a Monopoly theme.”įellow game design expert Jakub Remiar notes Monopoly Go was also inspired by Pirate Kings, Board Kings, Piggy Go and Dice Dreams. So what’s its secret? Tripledot product director Nikita Tolokonnikov puts it most succinctly on his blog: It’s also been topping games charts in key western markets including the US, UK, France, Germany, Italy, Australia and Canada on both iOS and Android. Scopely launched the game globally on April 12 – under two weeks ago – and has earned over $2.6m from 8.3m downloads in that time alone. Monopoly Go has already earned over $4.8m from 12.3m lifetime downloads inclusive of its soft launch, according to Appmagic data.
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