The rooms making up this psychedelic world of art and immersive story-telling include " Pulse", a work by Venezuelan artist Claudia Bueno combining light, painted images and sounds in a brilliant spectacle. Shoppers venturing among the supermarket shelves enjoy a spatial and sensory adventure, discovering secret portals hidden, for example, behind the soft drinks fridge, which, like the wardrobe leading to Narnia, provides access to parallel worlds like the “ Projected Desert”. But closer inspection reveals that the supermarket also has more than a hundred custom-made products, bizarre artworks with intriguing names such as “ Plausible Deniability Laundry Detergent”. At first, Omega Mart might look like just another supermarket, with its shelves displaying ordinary food products perhaps a bit more “glamorous” than usual, as one might expect in Las Vegas. Omega Mart is located in the new Area15 commercial and cultural complex only minutes away from the Las Vegas Strip, which deserves an article of its own. ![]() The collective’s two founders, Emily Montoya and Benji Geary, have been working on the project for more than 12 years, and Omega Mart, which opened in February, is their third installation of this type. ![]() While supermarkets were popular even before the pandemic, restrictions on movement and leisure activities have made “grocery shopping” one of the few non-virtual thing we can do during lockdown.īut the second permanent installation by Meow Wolf, an arts and entertainment group founded as an arts collective in Santa Fe, New Mexico, in 2008 which now has more than 200 partners, is not a response to the pandemic. ![]() The supermarket has become one of our most frequent destinations outside the home in the past year.
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